The search engine crawlers are able to crawl and index a website’s content in under 24 hours, which means that if your site has poor site structure, it will not be indexed in time. As an SEO Services Vancouver expert, I suggest that having an optimized website is important for SEO success because it ensures that users can find what they’re looking for quickly and easily, thus increasing their likelihood of clicking through to your website and making a purchase.
Why do you need a good site structure?
Your site structure is a tool that helps search engines understand your content, and it also helps visitors find what they’re looking for.
A good site structure makes it easier to update your website because it allows you to create new pages without having to manually copy-paste all of the code from one page into another.
A good site structure makes it more user-friendly for users who visit your site—if someone wants information on topics like buying a car or booking an airline flight, then they can look up those topics on Google and find links leading directly back here instead of having to hunt around different pages trying to find them (although this might still happen in some cases).
The Importance of Your Website Architecture
Site Crawlability
Site crawlability is the ability of a search engine to crawl your site. If you have a well-structured website and it’s easy for spiders to find, then you can expect that search engines will crawl it.
You can read more about how much of an impact this has in our blog post “How do I know if my site is indexed?”
Suppose your website isn’t found by any other type of marketing tool (like social media). In that case, you won’t get traffic from Google or Bing or Yahoo! You’ll need to make sure that all other channels are working properly before relying on SEO alone–and even then, there’s no guarantee that one channel will work better than another!
Internal Linking
Internal linking is the act of pointing to another page within your site so that when a user clicks on it, they are taken directly inside that other page. This is an important aspect for SEO because it allows search engines like Google and Bing to understand the structure and organization of your website.
Internal linking helps search engines understand what pages are relevant to each other within your site, which in turn helps them determine if those pages should be ranked higher or lower than others on their results pages (SERPs).
For example: if you have a blog post about how to do something with two different products on two different sites then internal linking between those two will increase the chances that Google will crawl both pages as well as give them more visibility in SERPs.
Url Structure
URL structure is the foundation of your site. It’s the main way search engines can understand what content on your site is relevant and important to visitors, which means it’s going to be a key part of SEO success if you want people to find you organically.
Also, SEO Services Vancouver proposed that URLs should be logical, easy-to-follow, and consistent throughout all pages on your site (and within each page).
HTTPS
HTTPS is an encrypted version of the internet. It means that when you’re sending data over the internet, it’s protected by a digital certificate that can’t be easily read by anyone who might try to intercept your information. The most common form of HTTPS is SSL (Secure Sockets Layer), which was developed in order to allow secure transactions between web browsers and servers over HTTP connections.
Why do we need HTTPS? Because if someone else can see what you’re doing on your website, they might be able to steal your customer data or impersonate you online!
Plus many Google searches include information about whether or not a site uses HTTPS; this means that if yours doesn’t have an authentic certificate then it won’t rank well in search results—and may even have negative consequences for business growth as well as reputation management efforts overall!
Site Speed and Performance
Speed is also critical for SEO success. Google uses time stamps in its search results pages (SERPs) as signals of freshness—if a page hasn’t been updated within 24 hours, it may appear lower in SERPs than similar pages that have been refreshed recently.
The site should load quickly and smoothly, on all devices and platforms. If your website takes too long to load, it will affect user experience and frustrate visitors who are trying to get the information they need.